P&G's "Have You Tried This Yet?" campaign was a marketing initiative launched by Procter & Gamble (P&G), one of the world's largest consumer goods companies. The campaign was aimed at promoting various P&G products to consumers by emphasizing their innovative and beneficial features. It ran from 2010 to 2013 and was designed to engage consumers across a variety of media platforms. Here's an overview of the campaign:

1. Purpose: The primary goal of the "Have You Tried This Yet?" campaign was to draw attention to P&G's diverse range of products and innovations. P&G wanted to create awareness among consumers about products that could simplify their lives or offer distinct advantages compared to competing brands.

2. Product Showcase: The campaign featured a wide array of P&G products, including household cleaning items, personal care products, and more. These products were chosen for their unique features, such as time-saving benefits, improved performance, or eco-friendliness.

3. Multi-Platform Promotion: P&G used various marketing channels to reach its target audience. This included television commercials, print advertisements, in-store displays, and online marketing. The campaign leveraged digital platforms and social media to engage with consumers directly.

4. Testimonials: "Have You Tried This Yet?" often included testimonials from real consumers who had positive experiences using P&G products. These testimonials helped build trust and credibility among potential customers.

5. Educational Content: P&G provided educational content about its products and their benefits. This included how-to videos, product demonstrations, and tips for getting the most out of P&G products.

6. Engagement and Interaction: P&G encouraged consumers to interact with the campaign by sharing their own experiences with the featured products. They used social media platforms to invite user-generated content and feedback.

7. Call to Action: The campaign's tagline, "Have You Tried This Yet?" served as a call to action, prompting consumers to consider P&G products when making purchasing decisions.

8. Impact: The campaign was successful in raising awareness of P&G products and driving sales. It emphasized the value of innovation and practicality in consumer goods.

9. Evolution: Over the years, the campaign evolved to showcase new products and innovations, keeping it fresh and relevant to changing consumer needs and preferences.

In summary, P&G's "Have You Tried This Yet?" campaign was a multi-year marketing effort that aimed to highlight the innovative and practical aspects of its products. It used various marketing channels and encouraged consumer engagement to promote P&G's extensive product portfolio. The campaign served as a way for P&G to connect with consumers and demonstrate how their products could make everyday life easier and more convenient.